Almost every UK university wants to win at international.

But students today aren’t choosing only between institutions.

They have a world of opportunity in front of them. From travel and work to apprenticeships and study elsewhere.

So, why do some institutions stand out while others fade into the background?

As HE media specialists, we see the same pitfalls repeated across countless briefs - strategies that look ambitious but fall flat when tested against population shifts, competition, or cultural nuance.

In this workshop, we’ll uncover what really separates those who thrive from those who struggle.

👉Expect to see how the very same message can land brilliantly in one market yet miss completely in another - and why the difference matters more than ever. You’ll walk away with renewed clarity on how international strategy can truly set your institution apart

If you’re ready to rethink your approach to international - and discover what the winning institutions are doing differently - join us.