Charlotte Renwick
Charlotte Renwick, Director, Marketing, Communications and Student Recruitment, Aston University
Charlotte has worked in marketing and communications for over two decades, with the first eight years agency-side working for brands such as Lurpak and the BBC, before moving into HE in 2009. Across her roles at the University of Bradford, Leeds Beckett University and Aston University, her responsibilities have included UK and international marketing and admissions, digital, PR, brand and reputation, student recruitment and widening access and participation.
She joined Aston in March 2024 where she is responsible for marketing and recruitment strategy, brand strategy, delivering significant student recruitment growth, B2B marketing and enhancing Aston’s reputation.
Her biggest passion is building and nurturing high performing teams to help them realise their full potential; her teams have won over 25 awards in the last decade. She is passionate about innovation and personalisation; in 2014 she implemented AI website personalisation at Leeds Beckett, a first in the UK HE sector, in 2018 her team won a Times Higher Education Leadership & Management Award for the internally-built Clearing offer-making chatbot, and she has implemented multiple automations and streamlining of processes.