
HE Transformation Product & Market | 19 November
09:20 am - 09:40 am
Where Are We Competitive? Developing a Proposition for Robust Growth
Doubling down on distinctiveness
Nailing your strategic growth proposition
Building a competitive market positioning
Charlotte Renwick
Director, Marketing, Communications and Student Recruitment
Aston University
09:40 am - 10:20 am
Mastering the Portfolio Mix: The Product Decisions Critical to Strategic Success
Designing an academic portfolio with growth capabilities
Down to the granular: What you need to know to make effective product decisions
The viability tests on resource allocation, demand and ROI
Aligning portfolio mix with long term mission and identity
Dr Charles Knight
Director of Leadership, Governance & Management
Advance HE
Dave Penney
Chief Communications and Marketing Officer
UCAS
10:30 am - 11:00 am
Say it in 5 Graphs: What You Need to Know About Student Demand in 2026
Where will be in January? The intake analysis for the cycle
The state of demand with UK 18 years olds and the evolving shape of decision making
Expectations on international and PG student recruitment
The long-term trajectory: The strategic trends facing the market and how institutions should prepare
Lucia Costantini
Lead Data Scientist
DataHE
Jason Streets
Lead Data Scientist
DataHE
11:10 am - 12:00pm
Hit the Reset Button? A Blueprint for Next-Generation Academic Delivery Models
The big ideas on new delivery formats, modularity and product propositions
Breaking the traditional 3-year UG model: Can LLE ignite transformation?
Lessons from independent providers and new forms of delivery
New student populations ahead: What do future audiences want from their academic delivery model?
Embracing disruption: What AI means for next-generation teaching delivery
Professor Zainab Khan
Pro Vice-Chancellor Academic Resources and Transformation
London South Bank University (LSBU)
Rob Stroud
Executive Director for Quality Assurance and Enhancement
QAA
Laura Barclay
Head of LLE Market Stimulation, Higher Education Oversight
Department for Education
Professor Julie Brunton
Pro-Vice Chancellor (Education and Student Experience)
University of Bedfordshire
Alex Proudfoot
Chief Executive
Independent Higher Education
12:10 pm - 12:50 pm
New Products, New Student Populations โฆ New Marketing Strategy?
Maximising impact with new audiences: Getting Gen Alpha ready
Becoming active agents in shaping portfolios to reflect student demand
Differentiation is king: How do we get there?
Achieving real cut through: Positioning, Packaging and Personalisation
Kyle Campbell
Founder
Education Marketer
1:10 pm - 1:40 pm
Building a Commercially Successful TNE Brand: Where Are the Opportunities?
The TNE growth spaces and whatโs working now
Operational questions on scalability and quality
Brand building with a TNE model
Steve Woodfield
Head of Government Relations (Education)
British Council
1:50 pm - 2:30 pm
Building flex in a โworld leadingโ academic delivery model
The innovation required on structure, delivery and pedagogical practice
Thinking intentionally about cost base and resourcing
Are we all doing the same thing? Making the space for testing new approaches and experimenting with design
Action on Academic Delivery: Designing and Testing New Approaches to Teaching Models
Roscoe Hastings
Director of Teaching Excellence and Student Experience
University of Exeter
2:40 pm - 3:10 pm
Thinking Tertiary: What Would a Joined Up Post-18 Operating Model Look Like?
Is the LLE a first step in joining up tertiary education?
How would a partnered structure operate and where does this work?
What are the gains for institutions and students?
The role of government and Skills England in fostering the environment for unified tertiary system approaches
Annie Bell
Associate Director - Higher Education
Public First
3:10 pm - 3:30 pm
Ensuring Staff and Students Survive and Thrive During Strategic Transformation
Nature & purpose of the transformation: who can be engaged in shaping it?
Balancing confidentiality & transparency: can you keep authentic while leading strategic change?
Evaluating the outcomes & the experience: have you made things better?
Dr Ailsa Crum
Independent Education Consultant
Ailsa Crum Consulting
*Agenda subject to change
