HE Transformation Product & Market | 19 November

09:20 am - 09:40 am

Where Are We Competitive? Developing a Proposition for Robust Growth

  • Doubling down on distinctiveness

  • Nailing your strategic growth proposition

  • Building a competitive market positioning

Charlotte Renwick
Director, Marketing, Communications and Student Recruitment
Aston University


09:40 am - 10:20 am

Mastering the Portfolio Mix: The Product Decisions Critical to Strategic Success

  • Designing an academic portfolio with growth capabilities

  • Down to the granular: What you need to know to make effective product decisions

  • The viability tests on resource allocation, demand and ROI

  • Aligning portfolio mix with long term mission and identity

Dr Charles Knight
Director of Leadership, Governance & Management
Advance HE

Dave Penney
Chief Communications and Marketing Officer
UCAS


10:30 am - 11:00 am

Say it in 5 Graphs: What You Need to Know About Student Demand in 2026

  •  Where will be in January? The intake analysis for the cycle

  • The state of demand with UK 18 years olds and the evolving shape of decision making

  • Expectations on international and PG student recruitment

  • The long-term trajectory: The strategic trends facing the market and how institutions should prepare

Lucia Costantini
Lead Data Scientist
DataHE

Jason Streets
Lead Data Scientist
DataHE


11:10 am - 12:00pm

Hit the Reset Button? A Blueprint for Next-Generation Academic Delivery Models

  • The big ideas on new delivery formats, modularity and product propositions

  • Breaking the traditional 3-year UG model: Can LLE ignite transformation?

  • Lessons from independent providers and new forms of delivery

  • New student populations ahead: What do future audiences want from their academic delivery model?

  • Embracing disruption: What AI means for next-generation teaching delivery

Professor Zainab Khan
Pro Vice-Chancellor Academic Resources and Transformation
London South Bank University (LSBU)

Rob Stroud
Executive Director for Quality Assurance and Enhancement
QAA

Laura Barclay
Head of LLE Market Stimulation, Higher Education Oversight
Department for Education

Professor Julie Brunton
Pro-Vice Chancellor (Education and Student Experience)
University of Bedfordshire

Alex Proudfoot
Chief Executive
Independent Higher Education


12:10 pm - 12:50 pm

New Products, New Student Populations โ€ฆ New Marketing Strategy?

  • Maximising impact with new audiences: Getting Gen Alpha ready

  • Becoming active agents in shaping portfolios to reflect student demand

  • Differentiation is king: How do we get there?

  • Achieving real cut through: Positioning, Packaging and Personalisation

Kyle Campbell
Founder
Education Marketer


1:10 pm - 1:40 pm

Building a Commercially Successful TNE Brand: Where Are the Opportunities?

  • The TNE growth spaces and whatโ€™s working now

  • Operational questions on scalability and quality

  • Brand building with a TNE model

Steve Woodfield
Head of Government Relations (Education)
British Council


1:50 pm - 2:30 pm

  • Building flex in a โ€œworld leadingโ€ academic delivery model

  • The innovation required on structure, delivery and pedagogical practice

  • Thinking intentionally about cost base and resourcing

  • Are we all doing the same thing? Making the space for testing new approaches and experimenting with design

Action on Academic Delivery: Designing and Testing New Approaches to Teaching Models

Roscoe Hastings
Director of Teaching Excellence and Student Experience
University of Exeter

Dr Ann Thanaraj
Associate Professor & Head of Digital and AI Innovations
Teesside University


2:40 pm - 3:10 pm

Thinking Tertiary: What Would a Joined Up Post-18 Operating Model Look Like?

  • Is the LLE a first step in joining up tertiary education?

  • How would a partnered structure operate and where does this work?

  • What are the gains for institutions and students?

  • The role of government and Skills England in fostering the environment for unified tertiary system approaches

Annie Bell
Associate Director - Higher Education
Public First


3:10 pm - 3:30 pm

Ensuring Staff and Students Survive and Thrive During Strategic Transformation

  • Nature & purpose of the transformation: who can be engaged in shaping it? 

  • Balancing confidentiality & transparency: can you keep authentic while leading strategic change? 

  • Evaluating the outcomes & the experience: have you made things better? 

Dr Ailsa Crum
Independent Education Consultant
Ailsa Crum Consulting


*Agenda subject to change

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